Why everyone’s going crazy for Olaplex

Why everyone’s going crazy for Olaplex

Olaplex has been a buzzword in the hair and beauty industry for the past few years. Hailed as a wonder-treatment, it’s been named by several celebrities as the secret to their shiny, seemingly-damage free locks.

Queen of blink-and-you’ll-miss-it hair colour changes Kim Kardashian swears by its restorative powers, claiming, “When your hair is really damaged, if you sleep in that, it really works. I notice a huge difference!” It’s reportedly how she manages to get that striking bleached blonde shade that always hits headlines.

You might have heard the name before, but do you really know Olaplex? Here’s your complete guide.

What is Olaplex?

Olaplex was created by a team of hair experts and scientists who were searching for a way to repair hair damage. It contains molecules that can reconnect broken disulphide sulphur bonds (it’s these bonds that give hair its strength and elasticity.) Typically, the more of these bonds the hair has, the thicker and healthier it appears. These bonds are broken down during chemical treatments such as hair colouring or through the use of heated styling tools, resulting in brittle and weak strands.

How does it work?

Olaplex is able to partially rebuild the structure of the hair and reverse some of the damage caused by treatments. It’s not at all like conditioner which only improves the superficial condition of hair, it works from within. However, it’s important to know that it’s not a miracle cure for all hair damage — unfortunately there’s just no coming back from extensive bleaching and breakage. Though it can have restorative effects post-treatment, it’s best to use Olaplex mid-treatment to work against damage as it’s happening.

An Olaplex treatment is done in three stages. The first part involves the Bond Multiplier being combined with your hair dye or lightener and the mixture used as normal. After the colour has developed and the dye has been removed from your hair, the Bond Perfector is applied. After 10 minutes, it’s rinsed away and you can finish with conditioning. The third and final step is the Hair Perfector which can be used at home once per week to further strengthen your strands after your service.

Think you’ll fall in love with Olaplex? You’re in luck! You can purchase the Hair Perfector from top European salons in Dubai or Abu Dhabi and use it to prepare your hair for dying in the future (though of course we’d always recommend getting a pro to do the job!)

Where can I get an Olaplex treatment?

The complete three-step Olaplex treatment is only available in Olaplex affiliated salons. You can’t get it in stores. If you’re concerned about the condition of your hair or you’re planning on undergoing significant bleaching at your next hair salon appointment, make sure to ask your stylist if they think Olaplex is a good choice for you.

Here at roots Salons, our expert hairdressers know exactly how to get the very best results out of Olaplex. If you’re thinking of trying it, get in touch today to discuss your options and book an appointment.

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